SENSODYNE TOOTH PASTE GSK

Description

Sensodyne is a globally recognized toothpaste brand specifically formulated for people with sensitive teeth, originally launched in 1961 and later owned by GlaxoSmithKline (GSK). It works through active ingredients such as potassium nitrate and strontium acetate/chloride — potassium ions hyperpolarize the nerve to stop it from firing, while strontium-based compounds block exposed dentinal tubules to prevent fluid movement that triggers pain. Sensodyne is the #1 dentist-recommended toothpaste brand for sensitive teeth, with 9 out of 10 dentists recommending it for patients with sensitivity. In July 2022, Sensodyne became part of Haleon, a British multinational consumer healthcare company, following its spin-off from GSK.